By John Jenks 30 June 2013, 10:37AM
The primary purpose of any website is to communicate information to prospective customers. Whether you provide a service, products, or simply enjoy writing, you are communicating to the online world. Starting out, it’s very important to keep in mind that people in general are inherently very lazy, so you want to present your information as simply as possible. When consulting with customers, I give them the following hierarchy to follow: videos, photos, text. Your customers like to click and absorb with as little effort as they can manage. I’ve broken down each type of content to give you an idea of what information you might like to include on your website.
Photography is the easiest type of content to produce. Simply snap and shoot, and the photo is ready to go on the website. Photography provides an excellent visual complement to text.
Text is the most basic type of content and what holds the website together. Information about the company, history, products and services, events, and the blog are all typically text based.
Video is the best type of content to provide to your customers. Video portrays much more detail and inferred information about the company, its brand, and quality of service.