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Types of Website Content: Video

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Types of Website Content: Video
Apogee Design - Features / Video

By John Jenks 29 June 2013, 9:45AM

Possibly the best means to communicate information is through video. Video encompasses more contextual information that you wouldn’t necessarily obtain through photos or text. Additionally, video requires nothing more than a single click and a short attention span for the consumer. It’s wise to keep your videos short and sweet. Get to the point and allow the consumer to move on. Our friends at GeekBlog.tv do an excellent job with their tutorials, and provide a solid example to follow. Video allows active engagement of your visitors and on average, you will have a higher average time spent on the site than one without video.

Video can be used in a variety of ways. I’d argue that every website should contain a short video explaining the purpose of the website. As technology has progressed, video marketing has become a more popular form of advertising. Video marketing consists of developing an idea, writing content, and presenting your case for your business in a short amount of time. Video is an excellent method of representing your brand if you do it correctly. A professional, high quality video portrays to your potential customers that you provide a high quality product or service. Additionally, video sends positive signals to search engines and will generally improve your rank and conversions.

Commercials are an excellent example of video usage to promote a company. Immediately, you can distinguish which companies have put time and effort into their videos and which haven’t. Hiring a production agency to film a commercial certainly can be expensive. From renting equipment to filming and editing, a good amount of time goes into creating a quality commercial. I would argue that if you cannot afford high quality, you should forego using commercials as an advertising medium. A poorly produced commercial will portray to your audience that you provide a low quality service.

Any business owner knows that payroll eats up profit unlike anything else. Training can be very time consuming and duplicates the payroll expense. Between the trainer and trainee, you’re paying dividends to teach an employee how to do his job. Video training can be a simple way to reduce that expense. To create a training video, you start by writing a script. Make notes of all of the main points you wish to illustrate and write a short paragraph explaining each point. You might find it helpful to make a few trial runs before filming or to film more than once. If you film the training session multiple times, you can select the best parts of each and hire a video editor to combine them.

Giving your customers free information about your business might be the easiest way to gain their trust. As with any other type of video, start by creating a list of topics you might like to cover. Make a bullet point list of possible points you could make about each. Narrow your list to the most important three or four points, so as not to make your video tutorial too long. You only have two or three minutes to make your point before consumers will abandon the video. Once you’ve created your dialogue, choose any props you might need during filming. Establish your preferred location, arrange your set, and you’re ready to start filming.


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