By John Jenks 4 March 2013, 9:45AM
On almost any website you visit, you will see an array of photography. You may see head shots of the staff, relevant stock photography throughout the page content, or photos taken at special events. Photo galleries of products and inventory typically abound especially on e-commerce websites. There are many different uses of photography, and they may come from multiple sources. Photographs might be taken yourself, off a stock photography website, or you might hire a professional photographer. However you approach obtaining your photos, the underlying purpose is to communicate with your audience. Photos of your staff and events communicate your company’s atmosphere and personality. Photos of products you sell show the quality of your products. A photo of the finished product if you offer a service portrays the quality of service a customer might expect to receive.
The three primary means through which photos typically are presented on a website are sliders, photo galleries, and embedded throughout text on pages. Sliders (or slideshows, marquees, etc.) are usually presented at the top and center of the home page on a website. You might see examples of someone’s recent work, available properties if real estate related, and so on.
This is usually the first thing someone will see when visiting a website, so it’s important to show the best of what you have to offer. Additionally, many visitors will only go to your website to get a first impression of your business and will fail to ever leave the front page. We advise each customer utilize a slider to take advantage of these ‘window shoppers’.
The second method to display photos are through photo galleries. Photo galleries are normally found on pages other than the home page and may be used to show meny items, properties, products, or your portfolio work. Galleries are most useful when you offer different services or want to show different sides of the same coin.
Text is the most basic type of content and what holds the website together. Information about the company, history, products and services, events, and the blog are all typically text based.
Video is the best type of content to provide to your customers. Video portrays much more detail and inferred information about the company, its brand, and quality of service.