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Jul
17th

Understanding Search Results

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Understanding Search Results

People with whom I consult frequently are confused with all of the different search results when they use a popular search engine such as Google, Yahoo, or Bing. It's understandable. These search engines have certainly outdone themselves with all the different options they return. Hopefully this post will help shed some light on what you see when you, or your customers, make a search. Since 9/10 searches occur on Google's search engine, I typically will default to using Google as an example...

Jul
11th

Introduction to Online Marketing

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Introduction to Online Marketing

It is fairly common that customers and others we talk to don't have a full understanding of the different types of online marketing. We put together a brief slideshow in order to introduce you to the most common types: Search Engine Optimization, Pay-Per-Click, Social Media, Video, Email, Cause, & Affiliate Marketing...