By John Jenks 14 October 2013, 9:08AM
was fortunate to work mostly with repeat customers during the third quarter of 2013. We launched five websites ( though we’ve only featured three per our customers’ request ) with several more under development, published a number of blog entries addressing common questions from our customers, and developed a ticketing platform for our customers to use for support. Read on to hear more about our recent work.
Alarm Services Group in Germantown, TN
approached us with the desire to expand their brand and marketing. Though they had a few ideas about what they needed, they allowed us to make suggestions to what would be useful for their company. We began by designing their logo, a shield with an acronym of their company name and date they were established. They knew they would be publishing radio ads in the near future and might have some residual mobile traffic, so we developed a responsive website. With new, interactive home-automation services to offer, we made certain to feature these on their own page. We integrated testimonials, logos of their vendors, calendar, and social media sharing. We purchased their domain name, and we will be hosting and maintaining their website
, as well.
A Dog’s Best Friend is the premiere positive reinforcement dog training facility in the Miami-Fort Lauderdale
area. A Dog’s Best Friend had an old HTML website that hadn’t been updated in 15 years. With a YouTube channel with years of video and an array of new content to add, we redesigned the website to focus on the new media and content. Tim wanted the service pages to focus on the problems dog owners might have with their pets, so we created each page with a featured training video, embedded their forms, and implemented a more fluent, responsive design.
MVP3 Entertainment Group is a talent management agency in Memphis
and long-time customer who was finally ready to redesign her website. She had a number of websites she used for different purposes, but was ready to combine them into one, all-encompassing website. We used the content of her other websites as a basis for organizing the website, featured her videos and artists, and made the website responsive
. We were able to migrate her email marketing campaign lists and integrate with the website.
It is fairly common that customers and others we talk to don’t have a full understanding of the different types of online marketing. We put together a brief post in order to introduce you to the most common types: Search Engine Optimization, Pay-Per-Click, Social Media, Video, Email, Cause, & Affiliate Marketing. Read More
People with whom I consult frequently are confused with all of the different search results when they use a popular search engine such as Google, Yahoo, or Bing. It’s understandable. These search engines have certainly outdone themselves with all the different options they return. This post will shed some light on what you see when you, or your customers, make a search. Read More
Our introductory series on explaining the different parts of our business continues with the steps of website development. While each website is unique and requires a fresh perspective, all websites generally follow these steps: Mock-Up, Design, Development, Troubleshooting, and Launch. Read More
Many people have the idea that once a website is built, they can leave it there forever and it will be fine. This simply is not true. Depending on the platform on which the website was constructed, there could be any number of parts that must be maintained. There are several commonalities between all websites. Today, we’ll discuss Hosting, Domain Registration, and updates to CMS installations and plug-ins. Read More
Customers often ask how they should create content for their websites. There are a few basic steps anyone can follow to create interesting, high-quality content for their blog or website. The initial steps to take include choosing a topic, creating an outline, describing each point, and composing introductory and closing paragraphs. Read More
With the recent wave of attacks on many websites that included some compromised passwords, I thought a post on password security would be appropriate. There are a few simple things you can do to ensure your passwords are secure and unlikely to be compromised. Here are some of the ‘do’s’, ‘don’ts’, and popular resources for password security. Read More
New Apogee Features
Apogee Support Center & Knowledge Base
We have integrated a new support ticketing system and knowledge base into our website for customers to submit support tickets and access resources such as our FAQ, tutorials, glossary of terms, and HTML code references. Our new ticketing system will allow us to streamline support requests and complete these tasks more efficiently for our customers. Our support ticketing system may be accessed here: Apogee Support Center
Apogee Video User Manuals
Since a number of our customers wish to manage their own websites, we purchased a premium selection of written and video user manuals that we now install on all customers’ websites. These user manuals provide step-by-step instruction on website management tasks such as creating new posts or pages, managing users on the website, accessing submitted forms and contact requests, and managing events. Our customers have found these extremely helpful and prevent support requests for simpler tasks.